Welcome to the PRCA website.

 

 We’re adding new content and features regularly, including a new portal for members, and much more. Stay tuned!

 

 

 

 

 

Mastering Persuasion and Influence

09 Jan 2025 09:30 am to 05:00 pm Europe/London
Training

Online

Members £370 + VAT Non-members £520 + VAT


Personal Skills

 

Summary
Need people to take action? Learn how to get others on board with your ideas, suggestions and advice. This course allows you to identity your current influencing style and add more communication tactics to your repertoire, so that you get better results with less pain. You’ll feel confident to collaborate more successfully with others and know how to avoid the mistakes most people make when handling objections.

Trainer: Emma Ewing

 

How attendees will benefit
Attendees will get a thorough understanding of the key elements of persuasion and overcoming resistance. They will leave the course knowing much more about how they come across to others and what additional elements they can bring to their communications to make them more successful via email, in meetings and on the phone.

 

Who should attend
This course is aimed at PR practitioners who would like to become better at putting forward their ideas, feel more confident when suggesting or discussing strategies with clients, managers and colleagues, and be more engaging when persuading others to take action.

 

What attendees will learn
Tips for communicating more effectively with colleagues and clients
Ways to make it easier for people to say 'yes' to you
How to handle objections with confidence and clarity
The essential structure for communicating ideas
How to work with others to get buy in and overcome resistance
What motivates people to take action
Pitfalls to avoid when persuading stakeholders to change course
Hidden psychological biases that make us less effective

 

Delegate instructions
No pre-work for this course