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Introduction to PR and Communications
Members £370 + VAT Non-members £520 + VAT
Introductory
Summary
This course is designed for those who would like to gain an understanding of everyday PR and communications activities.
Trainer: Ann-Marie Blake
How attendees will benefit
Gain an understanding of what PR is how it contribute to ‘reputation’. An important element of this interactive course is understanding how to turn theory into practice which we do by using real world examples.
Who should attend
It is primarily aimed at junior-level staff stepping into a PR role.
What attendees will learn
The structure of the PR industry and its different styles and specialisms
What are the key elements of a PR campaign?
The importance of targeting and evaluation
What are the tactics available to PR practitioners?
What are the key elements of a great press release?
How to call a journalist – some top tips
Delegate instructions
No pre-work for this course.