Ethics in PR and Communications

Introductory
 

Summary
The course covers an understanding of where PR meets legal obligations, where industry standards must be respected and met consistently, why a strong ethical approach is essential to uphold the PR profession and ultimately what the PRCA expects from its members with reference to its Professional Charter and Codes of Conduct.

Trainer: Dr Stuart Thomson

How attendees will benefit
Course delegates will have clearer understanding of what is acceptable professional advice and behaviour and what is not acceptable/illegal.

All attendees will gain an understanding in:
What the PRCA Professional Charter and Codes of Conduct mean
What the typical ethical challenges are that PR practitioners face
What you should and should not do for clients
How complaints against PRCA members are handled

Who should attend
Those who want a solid understanding of what good ethical practice is within PR and communications.
 

What attendees will learn
The principles of best practice that cover all PRCA members
The process that the PRCA follows when it receives a complaint against a member
The sanctions that can be imposed following a complaint
The rules for how members use Parliamentarians and other holders of public office
The requirements on all PRCA members to disclose and keep updated their client lists

Delegate instructions
The course comprises of a short presentation outlining where PR meets the law, including recent or relevant cases, it also covers the standards and broad ethical aims of the PR industry and specifically the PRCA code of conduct.

The course also includes a test of over 35 different ethical dilemma’s, covering simplistic, subjective, small, large, or specialist scenarios, and each candidate must decide on the most appropriate way forward, always carefully considering the boundaries and stipulations of the Code.
 
Delegates are expect to achieve over 80% correct answers to pass the course.