Client Management - A strategic guide to successful client relationships

Intermediate
 

Summary
Improve and develop your working relationships with each client so that you can concentrate on getting results with the assurance that the account is running smoothly. This course shows you how to avoid conflict, disappointment and unmanaged expectations by applying a strategic framework and heading off problems before they blow up. After the course you'll know how to approach each of your client relationships to build mutual trust, get things moving, and create value so that cooperation becomes the norm.

Trainer: Emma Ewing

How attendees will benefit
You will understand how to make difficult working relationships better and good working relationships great. You'll discover how to confidently negotiate deadlines, tackle difficult situations and present your ideas with clarity and persuasion.
You'll be given the tools to help you set expectations at each stage of the working relationship, from the 'honeymoon' period at the start of the contract to the long-standing retained client.

Who should attend
This course is aimed at agency account managers and directors who would like to hone their client handling skills in a strategic way and build on their existing strengths.

What attendees will learn
How to identify what makes client interactions successful
How to create a consistent communications framework
Heading off tricky situations before they occur
Uncovering hidden expectations that derail your objectives
Getting past 'no' and having constructive client conversations
Handling difficult conversations with confidence and credibility
The framework for successfully pitching your ideas and proposals

Delegate instructions
No pre-work for this course