Producing Thought Leadership That Actually Works

Event Overview

 How will attendees benefit

In the age of purpose, the challenge to produce provocative, high impact thought leadership is never far from your to-do list. Drawing on Rod's personal experience of creating and deploying award-winning international thought leadership campaigns, participants will be inspired to think differently about thought leadership and armed with the tried-and tested techniques needed to deliver truly eye-catching campaigns.    

Who should attend

The course has been designed for any PR and communication practitioner (in-house or agency) leading or delivering thought leadership programmes for their agency or internal clients - as well as for marketing, business development and communication teams on either side of the fence.

What attendees will learn

The course will cover:

• Definitions of thought leadership
• Award-winning agency and in-house thought leadership campaigns
• The importance of appealing to the left and right brain - to the head and to the heart  
• The power of primary and secondary research
• Creating rich content to bring thought leadership to life beyond the written word
• Driving media coverage, sparking social engagement, securing speaker opportunities and generating leads
• Interactive group exercises to build your own thought leadership 

Materials

• Follow-up slides and videos and the offer of a follow-up phone call to answer any questions from the course.