Welcome to the PRCA website.
We’re adding new content and features regularly, including a new portal for members, and much more. Stay tuned!
Seeking a New Way of Working in the Public Relations Industry – A Global View from Emerging Young Public Relations Professionals
Journal
UK - London & South East
UK - Midlands
UK - North West
UK - Northern Ireland
UK - Scotland
UK - South West
UK - Wales
UK - Yorkshire
UK – London & South East
The study took soundings from international PR and communications students to find out their perceptions and expectations of working in the industry.
The research found that over 40% of the students who responded to a question about why they had chosen to study public relations, explained that they were initially interested in marketing, psychology, or journalism. It was through taking undergraduate modules in public relations that they found out more about the subject and then either switched their undergraduate course or chose to undertake a postgraduate course in public relations.