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PRCA Blogs

Our blogs provide a platform for PRCA members and partners to share their insights, expertise, and experiences on the latest trends and challenges shaping the world of PR, Public Affairs and communications. From thought leadership to practical advice, these articles reflect the diverse voices and innovative ideas driving our industry forward.

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PRCA Blogs

PRCA Blogs

International Market Research: Why You Should Consider Going Beyond the Border

2025 – The Year of Having a Plan B

Africa, a case for corporations to invest in policy communications

Survival of the Fittest: The Media Apocalypse is Forcing PR and Marketing to Reinvent Themselves

Staking a claim for Africa’s share of the global creative economy relies on changing the continent’s narrative

Key considerations to building your brand across Africa

Why Journalism Matters in 2024: Upholding Integrity in an Age of Instant Information

A Must-Have Toolkit for Young PR Professionals

Career Progression: Have fun, fail forward, and forge ahead

Are earnouts going the way of skinny jeans?

The Future of AI in PR & Communications – A Glimpse into 2029

Unlocking the Upside of Stress

When the competition ramps up, think like a challenger on a mission to build credibility

The Role of an M&A Advisor and Tips for Choosing One

Reflecting on Black History Month: it’s been truly eye-opening as a PR from Nigeria