Overview:
The Technology Group is a hub for PR professionals specialising in technology-focused industries. This group explores the unique challenges of communicating complex tech concepts to diverse audiences, building trust in emerging technologies, and staying ahead in a constantly evolving sector. From AI to cybersecurity, members gain insights into how to craft impactful campaigns, manage reputational risks, and position their organisations as thought leaders in tech innovation.
Goals and Objectives:
- Share best practices for simplifying and communicating complex tech concepts.
- Provide insights into navigating reputational risks in technology sectors.
- Discuss trends in emerging technologies like AI, blockchain, and cybersecurity.
- Foster collaboration on creating innovative campaigns that highlight technological advancements.
- Explore strategies for establishing tech brands as industry thought leaders.