Client Management: A strategic guide to successful client relationships

How attendees will benefit
You will understand how to make difficult working relationships better and good working relationships great. You'll discover how to confidently negotiate deadlines, tackle difficult situations and present your ideas with clarity and persuasion.
You'll be given the tools to help you set expectations at each stage of the working relationship, from the 'honeymoon' period at the start of the contract to the long-standing retained client.

Who should attend
This course is aimed at agency account managers and directors who would like to hone their client handling skills in a strategic way and build on their existing strengths.

What attendees will learn

• How to identify what makes client interactions successful
• How to create a consistent communications framework
• Heading off tricky situations before they occur
• Uncovering hidden expectations that derail your objectives
• Getting past 'no' and having constructive client conversations
• Handling difficult conversations with confidence and credibility
• The framework for successfully pitching your ideas and proposals

About the trainer
Emma Ewing is PR trainer, coach and consultant with a particular interest in communication, people management and personal effectiveness. She advises and trains in a range of organisations in the UK and around the world, meeting PR practitioners from every area of the industry. Before becoming a trainer Emma's career spanned in-house, public sector and latterly high-tech PR in a consultancy environment. She understands the pressures involved in the industry and uses this background to ensure her training is realistic, practical and effective.